Launching “i’clektic” Our Digital Design Studio

The company’s name i’clekticis derived from eclecticism which comes from the Greek “ἐκλεκτικός” (eklektikos), literally meaning “the best.” Eclecticism is a conceptual approach that does not hold rigidly to a single paradigm or set of assumptions but instead draws upon multiple theories, styles, or ideas to gain complementary insights into a subject, or applies different theories in particular cases, and choosing the best of them all.

If ten years ago, web-presence came last, now, it’s a priority and a cornerstone. It’s the first point of contact with clients and a centralized meeting point where major stakeholders are communicating, interacting and working. A website becomes the transformation of the brand and business itself.

How a person feels when interacting with a digital product. UX encompasses a lot of factors, some that are controllable by designers and developers and some that are environmental or just user preference. These factors include usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction, and marketing.

But UX is not the same thing as usability, although they are related. UX is the experience, emotion, intuition, and connection a user feels when using a site or product. Usability is more about the effectiveness of a website design and how user-friendly it is. Usability is a fundamental component of overall user experience.

The term has also grown to encompass “user-centered design,” which is the same concept worded in another way.

The team at i’clektic knows and embraces the diversity of humanity that is evident in its biggest creation, the internet. They are here to aid these companies and businesses choose the best fitting web-technologies that match their persona.

So, within the web of a world of design, they are familiar with every genre of projects and can execute them with ease. They are big on collaboration; their core values are about working with people, and they believe in the keen power of collaborative wisdom.